CHALLENGE
While Haystack has been adding card readers to its fleet for the past several years, in 2023 the company decided to fully transition its US-based fleet of body dryers to cashless only. To do that, it needed a reliable and secure point-of-sale solution that could also provide robust reporting.
SOLUTION
Haystack installed Cantaloupe’s G11 card readers for payment acceptance of credit/debit cards and mobile wallets on its body dryers. The card readers have proven stable in their outdoor locations and resistant to high temperatures, which is important for a business that relies on performance during peak seasons.
Haystack also began using Cantaloupe’s Seed Live platform to track real-time sales from their card readers and create custom reports. Ultimately, Seed Live has helped them understand business profitability and seasonality.
RESULTS
A 20-40% increase in transaction value, without a reduction in the number of sales.
Double digit year-over-year increase in revenue due to improved customer experience.
An average vend time of two seconds compared to a minute or more with cash.
“Overall, we’re finding that it’s costing us less to operate the business, and the faster transaction speed with our Cantaloupe card readers has made a significant impact on our revenue.”
Wayne Jacks, VP of Operations, North America